About Us

Brian Sooy & Altered Ego Fonts


Altered Ego Fonts are exclusively designed by Brian Sooy, a certified Brand Architect, design professional and StoryBrand Certified Guide from Northeast Ohio.


Original Fonts

Brian Sooy's love for letters started when he found a box of nibs and an old Speedball lettering book.


His first font, Hacienda, was selected by Chartpak for inclusion in their transfer lettering library, and released shortly before the emergence of Postscript fonts and the revolution of desktop publishing.


Now, Altered Ego Fonts are available in OpenType format. We’ve spanned the technology from transfer lettering to OpenType.

God is a Designer

There’s no higher calling than to design type that makes the Bible more readable.


Altered Ego Fonts and Brian Sooy make the New Living Translation, God’s Word Translation, Life Application, and The Readable Bible more accessible for millions of people in many around the world every day.

Buy Fonts from Altered Ego

Call for custom fonts  or licensing at 440 322-1542

  • Altered Ego Fonts License Agreement (2011)

    Revised July 2023


    We recommend that you print this End User Agreement for further reference.


    Altered Ego Fonts Typeface License Agreement

    This agreement (“Agreement”) is between Altered Ego® Fonts (“Altered Ego”) and you (“You”) and it sets out the terms and conditions by which You may download and use the Product (as defined hereinafter) from the website where you licensed this Product.  


    “Product” means all of the information provided by Altered Ego to You under this Agreement, including but not limited to typeface software, artistic works such as dingbats and clip art, accompanying documentation, together with any modified versions, upgrades and additions to such information.

    By clicking the “I Accept” button and downloading the Product:


    (i) You are agreeing to be legally bound by this Agreement from the time the “I Accept” button is clicked;

    (ii) You represent and warrant that You are 18 years of age or older; and

    (iii) You are lawfully able to enter into and perform a legally binding contract.


    If You are entering into this Agreement in your capacity as an employee, then You are entering into this Agreement on behalf of Your employer, and the terms and conditions of this Agreement shall apply to You as well as Your employer.  The references to “You” herein below shall also include Your employer.

    Please print a copy of this Agreement and retain it for Your records.


    1. GRANT OF LICENSE

    1.1 Standard Use

    Subject to the terms and conditions herein and conditioned upon Altered Ego’s receipt of the relevant license fee from You in full, Altered Ego hereby grants to You, a non-exclusive, non-transferable, limited perpetual Standard Use License to:


    (a) install the Product on not more than five (5) computers or such similar electronic devices (including servers and laptops) owned or controlled by You. Additional user devices may be added by purchasing a Special License from Altered Ego.


    (b) use the Product in designing and creating static images for use in websites or print, and in single-media and single-country advertising and promotion (but not as part of a brand or logo), on end products such as printed materials, packaging stationery, documents and presentations; in a manner which does not allow interacting with or the editing of the typeface within the end product;


    (c) use the Product in designing and creating static images for use in commercials (but not as part of a brand or logo) for broadcast on local television (i.e. television not broadcasted nationally or internationally);


    (d) use the Product in creating static images for use in merchandise, samples, tests, comps and layouts, except Alphabet Products (as defined herein below);


    (d) use the Product for Your personal or non-commercial use provided that only static images are being created and in particular, web-embedding is not permitted; and


    (e) make a reasonable number of copies of the Product for the sole purpose of back-up only.  Such back-up copies should only be used to replace the original Product if the original Product becomes defective, is destroyed or is otherwise irretrievable.


    (f) embed the typeface in a non-editable PDF for the purpose of delivering a design to a service bureau or printer.

    Any other use of the Product not listed in this Section 1.1 is not included in the Standard Use License.  Such use is prohibited unless You have obtained a Special Use License as set out in Section 1.2 below.


    1.2 Special Use

    If You would like to use the Product for any use except those specifically mentioned in Section 1.1 above, please contact the Altered Ego Fonts Customer Service Team.  In particular, a “Special Use License” must be obtained for the following uses:

    (a) install the Product on more than five (5) computers or such similar electronic devices (including servers and laptops) owned or controlled by You;


    (b) linking or embedding the Product in software, online or multimedia content such as computer games and web broadcasts.  “Embedding“ and “linking” include, but are not limited to, Typeface.JS, Cufón, sIFR, and directly linking to the font for use with the CSS @Font-Face tag;


    (c) incorporating the Product in a device such as (but not limited to) video game consoles, mobile phones or similar communication devices, sewing or embroidery machines;


    (d) use the Product in designing and creating material for multi-media or multi-national advertising and promotional campaigns;


    (e) use the Product in designing and creating static images for use in commercials (but not as part of a brand or logo) for broadcast on national or international television;


    (f) use the Product in designing and creating corporate logos or branding;


    (g) use the Product in designing and creating audio-visual end products, such as television programs, video footages and movies, for broadcast or screening on television, Internet or at movie theaters; 


    (h) use the Product to create Alphabet Products (as defined herein below);


    (i) use the Product to create any template or application, whether online or not, with the purpose of creating multiple impressions of the subject typeface, including but not limited to: website design templates, presentation templates, electronic greeting card templates, business card and e-business card templates, or any other electronic or printed matter templates; 


    (j) use the Product to design or create an electronic book or publication;


    (k) use the Product to design or create Bibles, books, or publications.


    “Alphabet Products” refers to merchandise, whether for resale or to give away, that is primarily based on or derived from the relevant typeface which allows the end-user to use the typeface to make, create, assemble, print or otherwise leave an impression of letters in the typeface, this includes, but is not limited to, rubber stamps, stickers, rubdown letters, stencils, three-dimensional letters, signage or numbering products, embroidery patterns, or any other product that physically reproduces any or all of the letters in the typeface. 


    2. RESTRICTIONS ON LICENSE

    You shall not:

    (a) sell, license or sublicense, rent or lease, distribute or otherwise make the Product or any part thereof accessible or available to any other third parties (whether for a fee or not); in particular, Your shall not use, make available for use, transfer, license, sell or otherwise distribute a Product in such a manner that a person can extract or access the Product as an electronic file, including posting a Product online in a downloadable format, or posting a Product on any electronic bulletin board. 


    (b) use a typeface and/or pictorial elements such as dingbats as a copyrighted logo, trademark service mark or part thereof. For example, you cannot copyright a specific glyph or multiple glyphs exactly as they exist from a font when you copyright your logo, trademark or service mark, but you may customize individual glyphs (in outline form only) to be incorporated into a new design with substantive and demonstrable alterations to the glyphs.

    (c) alter, modify, disassemble, decompile, unlock, translate or reverse engineer the Product or any part or any component thereof, or copy by programming the functions of the Product or part thereof; 


    3. RIGHTS RESERVED

    Each typeface supplier retains all right, title, and interest in and to Product provided by such typeface provider, including all copyrights, patent rights, trademarks, trade secrets, and all other proprietary rights. No rights in any Product are granted except the licenses specified in this Agreement. Any right, title or interest arising in any compilation or derivative work created using the Product will not entitle You to use any Product except as permitted hereunder. You do not acquire any copyright ownership or equivalent rights in or to any Product as a result of any license under this Agreement.  You may not make or distribute copies of the Product or accompanying documentation without the express written consent of Altered Ego.


    4. CANCELLATIONS/REFUNDS 

    Once the Product is downloaded, the license is deemed to be final.  No cancellation or refunds will be allowed.  Product exchange may be permitted only if the Product is defective.


    5. REPRESENTATIONS AND WARRANTIES

    Altered Ego warrants that (subject to the restrictions and limitations contained in this Agreement, including the limitations set forth in Sections 6 below), (a) Altered Ego has sufficient rights to enter into this Agreement and grant You the rights provided herein and (b) the Product, as provided hereunder, and when used as permitted in this Agreement, will not infringe any copyright, trademark, moral right, right of privacy or right of publicity, or any other intellectual property right of any third party.


    6. DISCLAIMER OF WARRANTY 

    OTHER THAN AS EXPRESSLY PROVIDED IN SECTION 5 ABOVE, THE PRODUCT IS MADE AVAILABLE “AS IS” AND WITHOUT WARRANTY OF ANY KIND AND YOU ASSUME THE ENTIRE RISK AS TO USE OF THE PRODUCT. EXCEPT AS EXPRESSLY PROVIDED IN SECTION 5 ABOVE,TO THE GREATEST EXTENT PERMITTED BY APPLICABLE LAW, ALTERED EGO AND ITS TYPEFACE SUPPLIERS HEREBY DISCLAIM ALL WARRANTIES, EXPRESS, IMPLIED, OR STATUTORY, INCLUDING THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE AND NONINFRINGEMENT, WITH RESPECT TO THE PRODUCT. ALTERED EGO DOES NOT REPRESENT OR WARRANT THAT THE PRODUCT WILL MEET YOUR REQUIREMENTS OR THAT ITS USE WILL BE UNINTERRUPTED OR ERROR FREE. THE ENTIRE RISK AS TO THE QUALITY AND THE PERFORMANCE OF THE PRODUCT IS WITH YOU. 


    7. LIMITATION OF LIABILITY

    IN NO EVENT SHALL ALTERED EGO BE LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY OR PUNITIVE DAMAGES FOR ANY BREACH OF ITS OBLIGATIONS OR WARRANTIES, EXPRESS OR IMPLIED RESULTING FROM THIS AGREEMENT (INCLUDING LOSS OF PROFITS OR BUSINESS, LOST OPPORTUNITY OR DAMAGES.  ALTERED EGO’S ENTIRE LIABILITY AND YOUR ENTIRE REMEDY FOR ANY DAMAGES OR LOSS YOU MAY SUFFER FROM ANY CAUSE WHATSOEVER, WHETHER THE ACTION IS BASED IN CONTRACT, TORT (INCLUDING NEGLIGENCE) SHALL BE LIMITED TO THE ACTUAL LICENSE FEE RECEIVED BY ALTERED EGO FOR THE LICENSING OF THE PRODUCT.  YOU ACKNOWLEDGE THAT THE PRODUCT LICENSE FEE REFLECTS THIS ALLOCATION OF RISK AND THE LIMITATION OF LIABILITY SPECIFIED IN THIS AGREEMENT.


    CERTAIN JURISDICTIONS DO NOT ALLOW THE EXCLUSION OF IMPLIED WARRANTIES, OR THE LIMITATION OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE EXCLUSION MAY NOT APPLY TO YOU. IN SUCH JURISDICTIONS, THE LIABILITY OF ALTERED EGO WILL BE LIMITED TO THE GREATEST EXTENT PERMITTED BY APPLICABLE LAW OF THE RELEVANT JURISDICTION. 


    8. TERMINATION 

    Altered Ego may terminate Your license to use the Product under this Agreement if You fail to comply or are in violation of any of the terms of this Agreement. Termination will be effective immediately upon written notice to You or as otherwise provided herein. Upon termination, You will immediately discontinue all use of the Product and delete/destroy all copies of the Product in your possession or control. 


    9. PRIVACY 

    Your use of the Site and Your information (including Your account information) is subject to Altered Ego’s Privacy Policy. 


    10. CHOICE OF LAW/JURISDICTION 

    Any dispute regarding this Agreement will be governed by the laws of the State of Ohio, and the parties agree to accept the exclusive jurisdiction of the courts of the state and federal courts located in the State of Ohio, regardless of conflicts of laws. This Agreement will not be governed by the United Nations Convention on Contracts for the International Sale of Goods, the application of which is expressly disclaimed. In any dispute between Altered Ego and you regarding this Agreement where Altered Ego prevails, Altered Ego will be entitled to recover its reasonable attorneys’ fees, legal expert fees, court costs, and other legal expenses.  


    11. If this product is acquired under the terms of a (i) GSA contract - use, reproduction or disclosure is subject to the restrictions set forth in the applicable ADP Schedule contract, (ii) DOD contract - use, duplication or disclosure by the Government is subject to the applicable restrictions set forth in DFARS 252.277-7013; (iii) Civilian agency contract - use, reproduction, or disclosure is subject to FAR 52.277-19(a) through (d) and restrictions set forth in the Agreement. Contractor/manufacturer is Altered Ego Fonts, 151 Innovation Dr, Elyria, Ohio 44035-8805. 440 322 5142.


    info@alteredegofonts.com  |  www.alteredegofonts.com


    “Altered Ego,” “STF” and “AEF” are trademarks of Brian Sooy,  dba Altered Ego Fonts . All other trademarks are the property of their respective owners.


    AEF's mailing address is 5061 N Abbe Rd, Sheffield, Ohio 44035 USA. All inquiries may be sent via e-mail to info@alteredegofonts.com. AEF's website is located at www.alteredegofonts.com.

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